Marketing Problem: Can we find a better pricing strategy 
enabling us to increase profit margins without impacting sales?

Higher Margins AND Increased Sales Are Definitely Possible!

General Game Plan: With a keen eye to understanding competitive dynamics, including the three key factors, we rapidly develop an evaluation of the 2-3 most likely options for increasing margins. When necessary, we design a test market plan that confirms key assumptions before broad expansion.

Who’s Part of the Team

  • Client: we select 2-4 the right people with diverse backgrounds necessary to solve the problem.
  • External Experts: 1-3 relevant experts drawn from academia, suppliers, and consultants as appropriate.
  • P2S Experts: The right P2S team members with a proven record of multiple needed skills and success.

Project Timing: Delivery of a plan for success in about 60 days from project agreement.



Call Richard NOW ….623.640.7199…….or email me at