Vision and Strategy: “We need to expand our horizons to grow.”


  • A billion-dollar CPG company was faced with nurturing core businesses and a weak innovation pipeline.
  • Increasingly innovation efforts in their core business produced diminishing returns.
  • They had significant capabilities and marketplace successes. They deeply believe they were capable of doing much better – – but how?




  • In less than 60 days, we worked collaboratively to develop an inspiring new vision and strategy that very quickly revitalized the company.
  • By asking “what business are you really in?” and getting a surprising and inspiring answer, the company made the decision to enter a major new category.
  • The year one sales of this product in the new category were the highest ever for the company for any new product.